This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...

Television viewers could be offered adverts that are a lot more relevant and personal with the help of new technology under development. Imagine watching an episode of the hit television series Sex ...

The Adverts Through LA’s Eyes: It’s one of those things, isn’t it. This band is being billed as T.V. Smith’s Adverts, due to the fact that Smith is the one Advert left and his band is filled with “a ...

Over the years, Brits glued to TV screens have watched millions of adverts, some of which have proved impossible to forget. Many companies use this time between programmes to promote a product by ...