From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly -- yet often overlooked. So, over the course of my ...

CNET@Work: OK, demand for your product or service is strong. What's next? Freelancers seeking to establish a sustainable business should heed these basics. Mary E. Shacklett is president of Transworld ...

Opinions expressed by Digital Journal contributors are their own. Whether you’re an employer or employee, time is the most valuable resource in business. Therefore, knowing how to maximize yours ...

Controversy does two things well: divide people and generate revenue. The apparel, footwear and sports equipment company Nike, estimated to earn over $36 billion in 2018, is a perfect example of how a ...

While enthusiasm for AI across South Africa’s business landscape is running high, its ability to deliver meaningful returns is still up for debate. A recent South African AI Adoption Report by AI ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...

Making a good first impression can greatly impact making a sale. Let's address the important first meeting "live" and in person. When I visit with relatives, there are two things I have learned NOT to ...

Business school professors and leaders are finding an enthusiastic audience for the movement to reshape the global economy into one built on stakeholder capitalism. College students, who are among the ...

YAKIMA, Wash. -- So, you have an idea and you want to start your own business. Where do you start? Your local Small Business Development Center is a great resource to help get you started. Below are ...