The future of programmatic advertising may not be determined by how much consumer data brands can collect, but by how responsibly and effectively they can use the data they are actually permitted to ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Twenty years ago, online video was still a novelty, programmatic advertising was in its infancy and the idea that Walmart ...

Speaking exclusively to Portada, as part of the Portada Live series powered by Sabio, Monica Capelan of Horizon Media detailed how Project Embrace, advancements in data innovation, and the use of AI ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...