Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

There is a distinct weight that comes with painting a logo that people have seen on the back of greeting cards for generations. The Hallmark script is iconic. It is elegant, balanced, and deceptively ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...