In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

Pinterest (NYSE:PINS) introduced global programmatic deals for display and video ads through integrated supply-side and ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the ...

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...

Pune, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Maximize Market Research is a leading information technology and telecommunications research firm that delivers a detailed analysis of the 'Programmatic Display ...

Pinterest expanded its "Programmatic Deals" program Monday, which enables advertisers to buy selected display and video ...

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

A new eMarketer report on U.S. programmatic display ad spending found the category should reach $22.1 billion this year, accounting for 67% of that spending total. Following a steady upward trend from ...

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief ...

Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying--data-based, highly targeted, automatic ad buys and placements--and marketers are starting ...

Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, ...