NEW YORK — Today, Sportico and Athena Elite Sports announced the launch of Next Gen Sports Lab, a summer program designed to immerse high school students in the dynamic world of professional sports.

Sports Innovation Lab is a data, analytics, and insights leader trusted by global advertisers and sports bodies to deliver precision media targeting and optimize sponsorship strategy. The acquisition ...

SAVAGE, Minn. — Softball is skyrocketing in popularity across the U.S. right now, and along with that, the dreams of young players hoping to play in college. According to the NCAA, the number of ...